13 articles
Jimmy Donaldson, a.k.a. MrBeast, has an expectation for departing employees that lawyers say goes beyond the norm. Prodip Guha/Getty Images MrBeast has an unusual expectation for ex-employees: Don't talk about…
Adam Mosseri is the head of Instagram at Meta. Kyle Grillot/Bloomberg via Getty Images Instagram is offering some creators six figures to help make it a long-form video hub. The…
Meta's Mark Zuckerberg and Adam Mosseri are betting on long-form. Kevin Mazur/MG26/Getty Images for The Met Museum/Vogue Instagram is opening its arms to long-form video again. Adam Mosseri, Instagram's top…
Meta's Mark Zuckerberg and Adam Mosseri are betting on long-form. Kevin Mazur/MG26/Getty Images for The Met Museum/Vogue Instagram is opening its arms to long-form video again. Adam Mosseri, Instagram's top…
School of Hard Knocks founders, from left, Jack Dumoulin, James Dumoulin, and Josh Smith, want to be the "Barstool Sports of business." School of Hard Knocks James Dumoulin has turned…
E.l.f. Beauty hosted an influencer activation at Coachella. VALERIE MACON / AFP via Getty Images Influencer marketing can be messy and unpredictable. We asked top creator marketers about the main…
Baby boomers, like this baby right here, often find influencers … annoying. Debrocke/ClassicStock/Getty Images A version of this post appears in CMO Insider. Sign up for Business Insider's marketing newsletter…
YouTuber Jake Paul joined President Trump for an Ohio rally ahead of the midterm elections. Aaron Schwartz/Stringer/Getty; BI The battle for voters in the 2026 midterm elections is playing out…
Substacker Erika Veurink hosted a pop-up vintage sale for her readers at Rothy's. Courtesy of Rothy's A version of this post appears in the CMO Insider: Creator Brief newsletter. Sign…
The Tiger Sisters Cherie and Jean Luo are eyeing a bigger media business. Tiger Sisters The Tiger Sisters are taking their podcast to Vox Media with an eye toward expansion.…
Sophia Sesto is Poppi's VP of culture. Photo Credit: Sophia Sesto If you're lucky, scrolling through TikTok could be part of your job. Sophia Sesto, Poppi's VP of culture, is…
