Every brand in a PYMNTS Intelligence survey could see a reason to fund rewards at the register, and the largest share wanted a say in which items earned shoppers a discount. That’s one finding from “The Smart Checkout Opportunity: Why Brands Are Ready to Fund a Smarter Checkout Ecosystem,” a PYMNTS Intelligence report produced in […]
The post 44% of Brands Want to Set the Rules for Checkout Rewards appeared first on PYMNTS.com .
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