etoro’s Latin America expansion is set to gain an Argentine base through an agreement to acquire LB Finanzas , an app combining investments and payments. The trading and investing platform said on November 4, 2026, that Argentina would serve as its regional hub. The deal remains subject to customary closing conditions.
Key takeaways
Argentina is etoro’s planned hub for its Latin American business.
LB Finanzas combines investing with peso and US dollar accounts.
The agreement is etoro’s fourth acquisition deal of 2026.
LB Finanzas’ CEO said clients face no immediate changes.
etoro’s Latin America expansion centers on local expertise
The LB Finanzas acquisition is intended to strengthen etoro’s regional presence by pairing an established Argentine app with its international investment platform. etoro said the agreement supports its strategy of building a localized presence in Latin America , with Argentina at the center.
LB Finanzas has recorded significant growth in users and trading volume, according to the acquisition release. The companies linked that growth to rising demand from Argentine retail investors for accessible products that bring multiple financial services into one app.
The agreement is not a completed acquisition: it remains subject to customary closing conditions .
LB Finanzas brings investments, payments and local regulation
LB Finanzas offers equities, ETFs , crypto and money market funds alongside payment services and accounts in Argentine pesos and US dollars . Its investment offering includes access to US stocks.
Founded in Rosario in 2018 , the app serves hundreds of thousands of users and supports both individuals and businesses. Its stated mission is to make international-standard investing tools accessible across Latin America.
LB Finanzas operates under the oversight of Argentina’s National Securities Commission (CNV) and the Central Bank (BCRA) . Those local operations and regulatory arrangements form part of the business etoro has agreed to acquire.
A fourth acquisition agreement in 2026
The LB Finanzas deal is etoro’s fourth acquisition agreement of 2026, following transactions involving a crypto wallet provider, a crypto exchange and a US brokerage.
In April, etoro agreed to buy Zengo , a self-custodial crypto wallet provider. It acquired Israeli crypto exchange Bit2C in May, then announced an agreement to acquire US brokerage TradeZero in August.
Founded in 2007, etoro describes itself as a Nasdaq-listed platform used by millions of people in 75 countries. Its services include direct trading, portfolio investing, copying other investors and investing with an AI agent. The platform also combines community knowledge with AI-powered tools.
etoro’s group companies are authorized and regulated in their respective jurisdictions. Its regulators include the FCA in the UK, CySEC in Cyprus, ASIC in Australia, the FSA in the Seychelles, the FSRA of Abu Dhabi Global Market in the UAE, and MAS in Singapore.
Leadership points to broader access, with no immediate client changes
The companies’ leaders framed the agreement around expanding investment access while retaining LB Finanzas’ local expertise. Co-founder and CEO Yoni Assia said etoro’s Latin America expansion would combine that expertise with the group’s global scale and product offering.
“This acquisition marks an important step in our commitment to building a localized presence in Latin America,” Assia said. He added that joining forces with LB Finanzas would help etoro expand faster across the region.
LB Finanzas co-founder and CEO Camilo Cristia said the business began in Rosario with the aim of giving Argentine investors access to the same tools available internationally. He described the deal as a way to extend that ambition while keeping the team familiar to customers.
“For our clients, nothing changes today. What comes next is more products and more scale with the same team they already know,” Cristia said.
Article produced with the assistance of artificial intelligence and reviewed by the editorial team.
