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Three styles we love that are already marked down ahead of Black Friday: Ugg Ultra-Minis, Vivaia Cristina Sneakerina, and the Naturalizer Elaine Slingbacks.
Andrea Bossi, Gabrielle Chase, Samantha Crozier
Our style team at Business Insider Reviews is certifiably shoe-obsessed. We’ve done things like hike over 50 miles to test the best walking shoes and hobble around in over 90 pairs of high heels to find pairs you can actually walk in . So when we say we know about comfortable footwear, we mean it.
This coming Black Friday, we’ll be combing through all the very best shoe deals. Until then, we’re updating this list now through Cyber Monday with the biggest price drops.
Some of the best deals are already live, while others are likely to get better as we get closer to Thanksgiving. Either way, we’ll keep you tuned in on the best times to buy.
The best early Black Friday shoe sales to shop now
adidas is one of the few brands already offering real Black Friday-level discounts on current sneakers, not just old running styles. The famous Gazelles are $72, down from $120.
Bared Footwear is offering 20% to 40% off tons of last season styles. And since the brand is Australian, that includes fall and winter shoes that are perfectly timed for us in the Northern Hemisphere.
Cole Haan is a favorite in our guides to the most comfortable shoes for both men and women, and you can take an extra 25% off select fall styles with code FALL25 through November 9. The sale includes already-marked-down Oxfords, boots, loafers, and sneakers
Dolce Vita hasn’t started its official Black Friday sale yet, but the sale section has marked-down boots, heels, sneakers, and flats.
DSW has up to 30% off select styles from Nike, New Balance, Birkenstock, UGG, Steve Madden, and Timberland. It’s best for people who are flexible on color and looking to score a recognizable brand at a lower price.
KEEN has launched its Cyber Deals event on select styles. They’re great for finding weatherproof walking shoes that will hold up on a winter trip or a wet commute.
Larroudé hasn’t officially started its Black Friday sale yet, but its sale section already has seasonal shoes and boots marked down up to 50% off.
Madewell is offering up to 60% off, including already-reduced shoes. There are tons of loafers and flats on sale that make great office footwear.
M.Gemi hasn’t launched a full Black Friday event yet, but its sale section is packed with made-in-Italy shoes at unusually good prices. The Lizza Due — a comfortable platform heel I’ve worn for years — is $125, down from $348.
Nordstrom has thousands of shoes marked down in its end-of-season sale, with particularly strong options from Hoka, On, Stuart Weitzman, and Tory Burch. Free shipping and returns make this the easiest sale to browse if you’re between sizes or considering a trendier shoe you want to try at home.
Sperry has early Black Friday deals live, with discounts up to 60% off almost everything. Look for classic boat shoes, duck boots, and other easy cold-weather staples.
UGG has a deep sale section ahead of Black Friday, with select slippers, boots, and sneakers marked down. The Tasman Deconstructed is $89.99, down from $130, while select Classic Ultra Mini colors are over 30% off.
Vivaia has already kicked off its Black Friday sale, including an extra 10% off discounted styles. The sale is especially worth checking for washable flats, boots, and sneakerinas.
Early Black Friday deals on shoes that we love
Our editors’ footwear expertise
Before we call a shoe sale worth shopping, we look at how each pair fares in the real world. Our coverage spans everything from the best walking shoes for women and most comfortable heels to the best ballet flats , most comfortable loafers , most comfortable boots , and best business casual shoes for men .
That experience helps us spot the deals on shoes that are built to feel comfortable for years. For a closer look at two of our favorite brands we’ve tested, read our in-depth M.Gemi review and Vivaia shoes review .
Learn more about how the reviews team tests clothing, shoes, and more.
FAQs on Black Friday shoe deals
Which shoe brands already have early Black Friday sales?
Several brands are already running early deals, including adidas , Cole Haan , KEEN , Sperry , and Vivaia . Retailers like DSW , Madewell , Nordstrom , and UGG also have significant shoe markdowns ahead of the main Black Friday weekend.
When is Black Friday 2026?
Black Friday is November 27, 2026, and Cyber Monday falls on November 30. That said, plenty of shoe brands start their sales weeks early — and popular sizes and colors often sell out before the actual holiday weekend.
How do we choose the best Black Friday shoe deals?
We focus on sales from brands we’ve personally tested and styles we’d recommend even at their full price. We also compare the sale price with each shoe’s typical price, and check whether a discount applies only to limited colors or sizes.
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