Paribu, Türkiye’s leading digital asset platform, has published the 2026 edition of its Crypto Awareness and Perception Survey, run with FutureBright Group.
Now in its seventh year, the survey tracks how people in Türkiye see and use crypto. The 2026 survey was conducted online in July and August 2026 among 1,999 people aged 18 to 55 across 12 regions of Türkiye.
The survey went into the field as crypto markets came out of a difficult first half. The Paribu Fear & Greed Index had spent most of those six months in extreme fear, and Bitcoin hit its lowest level of 2026 on 1 July, the day fieldwork began. The results show that crypto investors stayed in the market through the downturn and broadened their holdings.
Here are the highlights from the 2026 survey:
53% of traders use AI often or always when making investment decisions, rising to 87% among daily traders.
43% of traders would let an AI agent manage their crypto portfolio, compared with 37% of all respondents.
Crypto investors hold an average of 2.7 types of investment, against 1.5 for investors who don’t trade crypto. Only one in ten keeps everything in crypto.
Gold is the most common companion to crypto at 57%, followed by foreign currency at 32% and stocks and funds at 27%.
Over the past year, 56% of crypto investors moved money from crypto into other assets, led by gold and stocks. Market volatility (47%) and profit-taking (38%) were the main reasons.
For 60% of crypto investors, crypto was still their first-choice investment over the year.
A third of traders now trade three or more crypto assets. Solana trading rose from 11% to 18%, and USDC from 6% to 13%.
For the first time, Bitcoin has overtaken “virtual/digital money” as the first thing people think of when they hear “cryptocurrency” (30%).
46% of respondents see crypto as a trustworthy investment, up from 42%.
Half of respondents say it matters whether a platform is based in Türkiye, and three in four of them choose local platforms.
The full 2026 report and every edition since 2020 are available on the survey page.
Read more: https://www.paribu.com/kripto-para-bilinirlik-ve-algi-arastirmasi
Methodology
The 2026 survey was conducted online using computer-assisted web interviews (CAWI) with 1,999 participants aged 18–55 across 12 NUTS-1 regions representing Türkiye. Fieldwork took place in July and August 2026. At a 95% confidence level, the margin of error is ±2.2 for the full sample and ±3.6 for the subsample of 740 participants who trade crypto. Previous editions used face-to-face interviews (CAPI), and year-on-year comparisons should be read with this change in mind.
About Paribu
Paribu is Türkiye’s leading digital asset platform and a key player in the country’s fintech ecosystem. Founded in 2017, the company pursues a growth strategy focused on regulatory compliance, product innovation, and expansion into multiple geographies. Paribu supports 220+ crypto assets and serves millions of users. Its matching engine, Hyper Engine, processes 7.6 million orders per second. The company’s institutional custody infrastructure is built on ColdShield®, its proprietary multi-layer digital asset custody technology. In 2025, Paribu acquired CoinMENA, a licensed exchange operating in Dubai and Bahrain serving 1.5M users across MENA, extending its regulated operations into the region. In 2026, Paribu expanded from a crypto exchange into a multi-asset, multi-product investment app, bringing together crypto trading, DeFi access, yield products, and equities on a single platform.
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